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MorePharmaceutical trade marks - top tips

10.01.2022

Pharmaceutical trade marks - top tips

Choosing a unique trade mark is important in any field; however, the pharmaceutical industry features some unique trade mark challenges.

MoreThe Importance of Branding in Life Sciences, Healthcare and Precision Medicine

30.06.2021

The Importance of Branding in Life Sciences, Healthcare and Precision Medicine

Branding has a very important role to play in any industry. However, it is crucial in the fields of life sciences, pharmaceuticals, healthcare and also precision medicine which, by its very nature, is personal. For this reason, brand names in these areas should resonate with people (think ‘hearts and minds’).

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