10.01.2022Pharmaceutical trade marks - top tips
Choosing a unique trade mark is important in any field; however, the pharmaceutical industry features some unique trade mark challenges.
30.06.2021The Importance of Branding in Life Sciences, Healthcare and Precision Medicine
Branding has a very important role to play in any industry. However, it is crucial in the fields of life sciences, pharmaceuticals, healthcare and also precision medicine which, by its very nature, is personal. For this reason, brand names in these areas should resonate with people (think ‘hearts and minds’).