Learn from the Legal Landscape in 2023: UK and EU Trade Mark Updates

Key Highlights:

M&S vs Aldi: The Battle of Gin Bottles: Uncover the nuances of the M&S vs Aldi case, spotlighting distinctive bottle designs featuring gold foils and LED lights.
Brands in focus: Explore case studies involving renowned brands such as M&S, Aldi, Virgin Aviation, Marriott Worldwide Corporation, and TikTok.
Get key takeaways to enhance your understanding of the recent legal landscape.

Benefit from Charlotte's meticulous analysis as she discusses each case and topic in detail.

Highlighted Cases:

Stitch Editing v. TikTok Information Technologies UK Ltd (Descriptiveness)
Steve Jobs Board of Appeal (Genuine Use)
Marriott Worldwide Corporation v. Delta Air Lines, Inc. (Agreements, Consent, and Licences)
Virgin Aviation™ Ltd. & Anr v. Alaska Airlines, Inc.
Marks and Spencer Plc v. Aldi Stores Ltd.

Topics Explored:

Descriptiveness
Genuine Use
Agreements/Consent/Licenses
Designs

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Charlotte Wilding

About the author More from the author

24.09.2025

Series Over: A New Era for UK Trade Marks

The UK Intellectual Property Office (UKIPO) is set to discontinue series mark applications as part of its ambitious digital transformation programme. This decision marks the end of a system that has been a “reasonably unique feature” of UK trade mark law for decades.

10.11.2025

Cloned UK Trade Mark Rights - Deadline Close

If a cloned UK trade mark right is challenged for non-use, use of that mark in the EU currently counts towards demonstrating genuine use. However, this will not be the case for much longer. From 31 December 2025, owners of cloned UK trade mark rights must show genuine use in the UK only to maintain a challenged right as use in the EU will no longer be relevant.

2023 Trade Mark and Design updates - UK and EU case law

Key Highlights:

Highlighted Cases:

Topics Explored: