Partner
Chartered Trade Mark Attorney
UK Design Attorney
Law University of Birmingham
Thank you
Charlotte joined Keltie in 2008, after graduating from the University of Birmingham with a law degree, qualifying as a Chartered Trade Mark Attorney in 2013 and obtaining the IP Litigation Certificate in 2016. After spending 12 years at Keltie, Charlotte spent four years developing and heading up trade mark practices at London law firms. Charlotte re-joined Keltie in 2023 as Partner of the trade mark practice.
Charlotte acts on behalf of clients in a broad range of industries including cosmetic, beauty, entertainment, finance, insurance, accounting and telecommunications, in respect of trade mark, design, copyright and domain name protection. In particular, Charlotte conducts detailed clearance searches, advises on worldwide filing strategies and the prosecution of trade mark and design applications through to registration, including contentious proceedings, negotiating agreements and representing clients at hearings before the UK Intellectual Property Office.
In addition to advising clients, Charlotte has lectured on trade mark and design matters on behalf of the Chartered Institute of Trade Mark Attorneys (CITMA) and has spoken at a number of seminars in relation to all aspects of IP. Charlotte is also an active member of CITMA’s communication committee, regularly writing articles for the CITMA Review. Charlotte is a member of INTA’s Publications Committee, having previously participated in the Young Practitioners Committee from 2019-2023.
What people think about Charlotte
The World Trade Mark Review 1000 2024, stated that Charlotte is “a very knowledgeable practitioner who brings particular strength when it comes to litigation and trade mark counselling”.
Ranked in The Legal 500 in 2023, “Charlotte Wilding is smart, responsive and down-to-earth. She understands trade mark law and articulates clearly risks involved so a client can make an informed business decision.”
WTR 1000 in 2021 described Charlotte as “a valued adviser who takes time to listen to clients’ questions and dispenses credible, pragmatic, clear and sensible advice. Her combination of speed and precision is striking”.
Charlotte is also listed as a notable practitioner as part of the IP Star ranking by Managing IP.
16.04.2025
Trade Marks and Easter – Hopping to Protect BrandsAs the Easter season rolls around, shelves fill with chocolate eggs, bunny-shaped treats, and festive branding that is instantly recognisable. Behind many of these familiar products are powerful trade marks. These are an essential tool in protecting the identity and value of seasonal products (and non-seasonal!).
07.02.2025
Stripe Wars: Thom Browne Triumphs Over Adidas in Landmark CaseThe recent case of Thom Browne Inc. v. Adidas AG [2024] EWHC 2990 (Ch) represents a significant milestone in UK trade mark law, particularly in the realm of fashion and brand design. This High Court decision sheds light on the limits of trade mark protection, the role of consumer perception, and the fine line between brand distinction and monopolisation of design elements.
17.04.2025
IPO Transformation Consultation IIOtherLess related knowledge
18.11.2025 - 21.11.2025
INTA 2025 Leadership meetingCharlotte Wilding will be attending committee meetings and connecting with other leaders at this invite-only event.
02.05.2026 - 06.05.2026
2026 INTA Annual MeetingThe INTA Annual Meeting is coming to London on 2 May 2026. London is Europe’s powerhouse of innovation, finance, and legal excellence. We look forward to welcoming over 10,000 people, including IP professionals, business leaders, policymakers, and solution providers from more than 100 jurisdictions to London.
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