10.11.2025
If a cloned UK trade mark right is challenged for non-use, use of that mark in the EU currently counts towards demonstrating genuine use. However, this will not be the case for much longer. From 31 December 2025, owners of cloned UK trade mark rights must show genuine use in the UK only to maintain a challenged right as use in the EU will no longer be relevant.
Thank you
To ensure that UK trade mark protection was not lost following Brexit, EU trade mark registrations were cloned onto the UK trade mark register on 1 January 2021. These marks are sometimes referred to as “comparable UK trade marks”, or “UK clones”.
It is a critical date for trade mark holders because afterwards only use of a mark in the UK will be relevant to support a challenged registration. What this means in practice is that cloned UK marks that are not used in the UK will become vulnerable to revocation for non-use.
If you have any questions, or concerns, please reach out to your usual Keltie contact who will be happy to discuss this further with you.
14.10.2025
Cole Palmer Celebrates with Trade MarksChelsea and England international footballer Cole Palmer may have endured a frustrating, injury plagued start to the football season; however, he has enjoyed a recent win off the pitch, securing UK trade mark registrations for his nickname, ‘COLD PALMER’, and his signature.
16.10.2025
Keltie Recognised Again in Chambers UK 2026 rankingsKeltie is recognised once again in the Chambers UK Guide 2026 for excellence in Intellectual Property. The firm has retained its UK-wide Band 2 ranking for Intellectual Property: Patent & Trade Mark Attorneys, reflecting our continued strength, expertise and client commitment across the full spectrum of IP services.
Thank you
