Cole Palmer Celebrates with Trade Marks

The key benefits that these trade mark registrations will bring Cole are:

 

• exclusive rights to use and license the trade marks
• the ability to prevent others from using the marks
• the opportunity to produce/market (or license others to produce/market) a whole host of merchandise
• as commercial assets, that he can sell, license or exploit however he sees fit

 

These trade marks provide Cole with the legal foundation to own, control, and monetise his own identity, ensuring that he, rather than anyone else, benefits from his fame.

 

Is this a new approach?

 

Unsurprisingly given all the benefits listed above, Cole is certainly not the first footballer to file trade mark applications for aspects of their personal brand, others include:

 

• Superstar Cristiano Ronaldo registered his famous CR7 moniker
• Former Wales and Real Madrid star Gareth Bale registered his “Eleven of Hearts” celebration (hands forming a heart)
• David Beckham has registered his name for a wide range of different goods and services
• French striker Kylian Mbappe registered his goal celebration pose

 

Key takeaway

 

Cole Palmer’s trade marks are a great example of how professional sportspeople can use the trade mark system to safeguard their rights and commercialise their fame.  However, Cole Palmer’s trade mark strategy isn’t just for footballers, it’s a sensible blueprint for any business. Whether you're a startup, a personal brand, or a global enterprise, protecting your name, logo, and other important elements of your brand identity as trade marks will give you the power to control, commercialise, and grow your brand identity.

 

Keltie are experts in brand protection so if you are considering protecting your options we are very well placed to assist.  Please do not hesitate to contact us for a free initial consultation.