11.01.2023
Trade marks can apply to words, logos, colours, shapes, drawings, even sounds and smells. They are a badge of origin that allows a customer to see a brand or product, recognise it and know how they can repeat that transaction again.
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A trade mark is a reference point for individuals over what they are trying to protect - a name, something they wish to sell, the name given to a product or the masthead of a series of products. Some bigger brands have sub-names and sub-brands, allowing them to build up a relevant trade mark portfolio and enjoy more protection.
Trade marks are usually one of the first elements people look to secure when they have created a new product or service. It is often the case that they might create a name, brand and look for their product before looking to secure a trade mark. However, if the trade mark is unavailable, they may have to begin the whole process again to secure a mark which fits with the product.
Unlike patents, you can potentially own a trade mark forever if you continue to pay the renewal fees every ten years.
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02.07.2025
Recognition, growth, and what’s next for Keltie in Ireland: A Q&A with Sean CummingsKeltie’s success in delivering its renowned IP services to the Irish market has been recognised by being named among leading Irish and UK firms in the recent IAM Patent 1000 and IP STARS rankings.
09.06.2025
Choosing the right kind of mark: Nature versus UseThere are a number of “types” of trade marks, whether it is a word mark, a figurative mark, a colour mark, a holographic mark, a sound mark, etc, and these are often discussed. What is not discussed so often are the kinds of marks.
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