Get in touch

Submit

Thank you

 

A trade mark is a reference point for individuals over what they are trying to protect - a name, something they wish to sell, the name given to a product or the masthead of a series of products. Some bigger brands have sub-names and sub-brands, allowing them to build up a relevant trade mark portfolio and enjoy more protection.

 

Trade marks are usually one of the first elements people look to secure when they have created a new product or service. It is often the case that they might create a name, brand and look for their product before looking to secure a trade mark. However, if the trade mark is unavailable, they may have to begin the whole process again to secure a mark which fits with the product.

 

Unlike patents, you can potentially own a trade mark forever if you continue to pay the renewal fees every ten years.

 

Image courtesy of MaximalFocus on Unsplash

MoreThe Gold Standard - Keltie Recognised in WTR 1000 2024

14.02.2024

The Gold Standard - Keltie Recognised in WTR 1000 2024

Keltie's UK trade mark team has once again achieved the prestigious gold ranking in the WTR 1000 for trade mark prosecution and strategy. Keltie’s Irish team has also been confirmed in the silver ranking achieved last year.

MoreIreland and the Unified Patent Court

12.03.2024

Ireland and the Unified Patent Court

Despite being an enthusiastic participant in the European Union, Ireland has sat on the sidelines of the EU’s Unified Patent Court (‘UPC’) project so far. But not for much longer – the Irish Government has announced that the necessary constitutional referendum will be held in June 2024 and that Ireland’s ratification of the UPC Agreement will be fast-tracked if the referendum passes.

Get in touch

Submit

Thank you