Get in touch

Submit

Thank you

Trade marks can apply to words, logos, colours, shapes, drawings, even sounds and smells. They are a badge of origin that allows a customer to see a brand or product, recognise it and know how they can repeat that transaction again.

 

A trade mark is a reference point for individuals over what they are trying to protect - a name, something they wish to sell, the name given to a product or the masthead of a series of products. Some bigger brands have sub-names and sub-brands, allowing them to build up a relevant trade mark portfolio and enjoy more protection.

 

Trade marks are usually one of the first elements people look to secure when they have created a new product or service. It is often the case that they might create a name, brand and look for their product before looking to secure a trade mark. However, if the trade mark is unavailable, they may have to begin the whole process again to secure a mark which fits with the product.

 

Unlike patents, you can potentially own a trade mark forever if you continue to pay the renewal fees every ten years.

MoreThe Importance of Branding in Life Sciences, Healthcare and Precision Medicine

30.06.2021

The Importance of Branding in Life Sciences, Healthcare and Precision Medicine

Branding has a very important role to play in any industry. However, it is crucial in the fields of life sciences, pharmaceuticals, healthcare and also precision medicine which, by its very nature, is personal. For this reason, brand names in these areas should resonate with people (think ‘hearts and minds’).

MoreIP in the food industry

24.03.2021

IP in the food industry

From accommodating increasing demand to creating a sustainable food supply: innovation will be key in addressing the food industry's many challenges. How can that innovation be protected and exploited?

Get in touch

Submit

Thank you