Trade marks can apply to words, logos, colours, shapes, drawings, even sounds and smells. They are a badge of origin that allows a customer to see a brand or product, recognise it and know how they can repeat that transaction again.
A trade mark is a reference point for individuals over what they are trying to protect - a name, something they wish to sell, the name given to a product or the masthead of a series of products. Some bigger brands have sub-names and sub-brands, allowing them to build up a relevant trade mark portfolio and enjoy more protection.
Trade marks are usually one of the first elements people look to secure when they have created a new product or service. It is often the case that they might create a name, brand and look for their product before looking to secure a trade mark. However, if the trade mark is unavailable, they may have to begin the whole process again to secure a mark which fits with the product.
Unlike patents, you can potentially own a trade mark forever if you continue to pay the renewal fees every ten years.
Image courtesy of MaximalFocus on Unsplash
09.02.2023Keltie Trade Mark Team Go For Gold
World Trademark Review has recognised the trade mark and branding team at Keltie with its highest accolade, the Gold Medal.
16.06.2023Keltie ranked as one of Europe’s top Patent Law Firms
Keltie is proud to be ranked, once again, as one of Europe’s leading Patent Law Firms in the Financial Times 2023 Listings.