11.01.2023
Trade marks can apply to words, logos, colours, shapes, drawings, even sounds and smells. They are a badge of origin that allows a customer to see a brand or product, recognise it and know how they can repeat that transaction again.
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A trade mark is a reference point for individuals over what they are trying to protect - a name, something they wish to sell, the name given to a product or the masthead of a series of products. Some bigger brands have sub-names and sub-brands, allowing them to build up a relevant trade mark portfolio and enjoy more protection.
Trade marks are usually one of the first elements people look to secure when they have created a new product or service. It is often the case that they might create a name, brand and look for their product before looking to secure a trade mark. However, if the trade mark is unavailable, they may have to begin the whole process again to secure a mark which fits with the product.
Unlike patents, you can potentially own a trade mark forever if you continue to pay the renewal fees every ten years.
Image courtesy of MaximalFocus on Unsplash
05.12.2023
Keltie turns 35: A journey of innovation and excellence with Rosemary CardasHaving started her career in 1986 with an established trade mark and patent attorney firm, Rosemary joined David Keltie in founding David Keltie Associates, (now Keltie) in 1988. She became partner in 1994. She is a Chartered Trade Mark Attorney and a Member of the Chartered Institute of Trade Mark Attorneys
26.10.2023
Q&A with Rising Star, Jesús Enrique Vargas MillanWe speak to JE to learn what he thinks makes a good trade mark paralegal, discuss current client challenges and talk about his career plans for the future.
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