1) Protection - Try to obtain registered protection for your brand e.g. your name, logo, domain etc. If you have registered your trade mark, you can use the ®, if not registered, you can use TM.
2) Content Ownership - If you create content, you should clarify in any agreement with the business that commissioned you that the ownership of any rights in the content belong to you.
3) Licences - Once you have ensured that you own the content in any agreement, the right to use the content can be granted through a licence (consider duration & usage).
4) Collaboration/partnerships - Influencers must be transparent about sponsored content and ensure that they do not breach advertising regulations (e.g. using #ad or #pr).
5) Exclusivity - Many companies require a degree of exclusivity when working with influencers, which means you might not be able to work with any of their competitors. It is important to consider the duration of exclusivity and any impact on your brand.
19.08.2021Dual filing, cloned rights and new guidelines: Brexit’s impact on Trade Marks, Designs and IP Management
Britain leaving the European Union has changed how Trade Marks and Design Rights are filed and managed. According to Kane Ridley, Keltie’s Head of Trade Mark Support, now is the time for everyone to review their IP portfolios to avoid lost UK rights and future complications.