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Top 5 - IP Tips for Influencers 

 

1) Protection - Try to obtain registered protection for your brand e.g. your name, logo, domain etc. If you have registered your trade mark, you can use the ®, if not registered, you can use TM. 

 

2) Content Ownership - If you create content, you should clarify in any agreement with the business that commissioned you that the ownership of any rights in the content belong to you.

 

3) Licences - Once you have ensured that you own the content in any agreement, the right to use the content can be granted through a licence (consider duration & usage).

 

4) Collaboration/partnerships - Influencers must be transparent about sponsored content and ensure that they do not breach advertising regulations (e.g. using #ad or #pr). 

 

5) Exclusivity - Many companies require a degree of exclusivity when working with influencers, which means you might not be able to work with any of their competitors. It is important to consider the duration of exclusivity and any impact on your brand. 

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In the world of new and innovative materials, an imaginative name and effective marketing goes a very long way. Make sure you look after this valuable asset!

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Graphene is a remarkable material, not only in its physical properties but in its high-profile reputation. That reputation gives it an impressive 'selling power' in everything from consumer goods to research proposals. But not all graphene is created equal, and very poor-quality or 'fake' graphene might be as easy to come by as the real stuff...

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