Sustainability or Green Technology is a hugely prominent sector as public consciousness, awareness and engagement with the ‘green agenda’ grows. As consumers, our behaviour can have a significant environmental impact and has prompted substantial strategic and financial support from national governments and the UN as they look to industry to develop sustainable solutions, products and technologies.
It is more important than ever to focus on resource-efficient and environmentally-friendly methods of production as limited natural raw materials and public tolerance for unsustainable products wanes. Innovation is obviously a key part of this process and the input of capital via competitive grants from centralised funds should see even higher levels of competition in the sector.
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A resilient and futureproof economy must be built upon developments in the Green Tech sector as we move away from fossil-fuel reliance from both a resource and ecological perspective. New processes, materials and manufacturing methods will become more prevalent as countries look to establish greener economies, and the intellectual property assets upon which these technologies are built will become more valuable to protect.
Green Technologies and their importance are being recognised by intellectual property authorities across the globe, with several patent offices providing so-called ‘green initiatives’ which provide a route for speeding up the prosecution process for patent applications which have a focus on technology having a plausible environmental benefit.
Our team of experienced patent, design and trade mark attorneys assist our clients in the sustainability sector to protect their creations in this increasingly competitive and potentially lucrative space. Our attorneys specialise in the drafting of design, patent and trade mark applications to help businesses protect, promote and enforce the valuable intellectual property assets and rights created from their work.
Sustainable or ‘clean’ technologies intersect across a wide range of industries but they share a common theme - that the brands and technology associated with them are designed to make the most efficient use of resources as part of an ecologically-conscious process.
Major research, development and advances are being made in renewable energies, clean fuels, sustainable methods of construction and Agritech. Recent years have seen incredible progress in all of these areas, and the pace is set to continue, meaning the value of the intellectual property rights associated with them must be protected by their owners. Keltie is here to help clients to maximise and maintain the value of their creativity with expert advice, application search and filing and protecting your interests with rigorous enforcement processes, should the need arise.
Keltie’s work in the sustainability sector includes:
Clearance and due diligence searches
Branding assessments and protection
Invention harvesting and patent application preparation
Portfolio management, enhancement and strategic development
Advising on infringement, enforcement and passing-off
Counterfeit actions
Domain name and online enforcement
Negotiations/mediations/licensing/assignments
Trade secret management
Client training
As well as our sector-experienced teams who continually work with our Green Technology clients, Keltie has industry-leading attorneys in the sustainability sector who ensure that the scientific aspects of any new technologies and processes are identified and protected.
Our approach focuses on putting together the best team of attorneys for your business’ needs from our diverse talent pool to ensure your intellectual property portfolio is planned, executed and maintained to the highest standards to safeguard your rights.
The launch of our Diversity, Inclusion, Charity and Environment Committee (DICE) is our way of demonstrating our commitment to sustainability with our clients as well as being accountable for driving positive change within the way we work.
Our dedicated team will ensure that we see real change in the areas of diversity, inclusion and sustainability here at Keltie and within the industry. Watch our video below to learn more about Keltie’s commitment to sustainability and what we can bring to clients.
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