Partner
Chartered Patent Attorney
European Patent Attorney
UK Design Attorney
BSc Physics, University of Birmingham
PhD Nuclear Structure Physics, University of Birmingham
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Jo is one of the partners in the Engineering Group at Keltie and has worked as a qualified attorney in general physics and engineering fields for 20 years. She has a particular specialism in automotive engineering, in particular fuel injection systems and injection control strategies, but also with powertrain systems, brakes and engine control systems. Jo has worked with several prominent and multi-national companies in the automotive sector and has managed their extensive, global patent portfolios. She also advises on infringement and freedom-to-operate strategies.
In the wider field, Jo has worked across numerous other engineering technologies - from aerospace to haircare to vacuum cleaners. Before moving into private practice, Jo started out in the IP team at QinetiQ where she gained experience in defence-related technologies, working in the Electronics Department.
Whether they are start-ups, SMEs or large global corporations, Jo has a deep care for her clients and devotes time and energy to understand the philosophy behind her clients’ businesses, as well as understanding the people she works with there, so that her advice is perfectly tuned to the client from all angles. She believes that fostering good client relationships is key to providing the best advice and client service and her recommendation in the Legal 500 confirms that.
Consistent with her drive to understand clients inside out, Jo spent time on secondment at a UK-based engineering site to devise successful invention harvesting strategies and invention processing procedures for engineering teams, as well as advising senior management on patent strategy. She has more recently developed secondment arrangements at engineering sites for several of her team to benefit the client’s IP activities, encouraging those in her team to maintain her philosophy of exceptional client care.
Prior to her career in IP, Jo graduated in Physics from Birmingham University and completed a PhD in nuclear structure physics, where she worked as part of an international collaboration investigating nuclear fission. She remains interested in anything and everything to do with physics.
What people think about Joanne
IAM Patent 1000 2025: Joanne Hopley is “a thoughtful, articulate and responsive adviser. She drafts and prosecutes flawless patent applications, and provides valuable counsel on global portfolios.”
When speaking of Jo, clients have referred to her as “smart, fast and wise”, “j’ai confiance” and “very well appreciated by the inventors.”
Jo has also been recognised in Legal 500 2024 edition.
12.11.2024
What is a work of artistic craftsmanship in UK copyright Law? Insights from WaterRower v LikingThis much-awaited Decision sees the UK's approach to copyright for 3-dimensional works diverge from that of the EU. It also provides some guidance on the criteria for a ‘work of artistic craftsmanship’ under UK copyright law, with relevance to the field of applied arts, and especially to vintage design. Keltie attorney Emily Weal explains why this decision matters, and what it means.
27.08.2025
Leading the way in life sciences IP: Q&A with Laura KehoeKeltie is rated as ‘Outstanding’ in the 2025 WIPR UK Patents Rankings. This ranking recognises the top firms in UK patent law for their expertise, reputation and client service. This is a powerful endorsement of Keltie’s expertise in supporting innovation across a wide range of sectors, including life sciences, chemistry, software and engineering. Keltie’s team has long been known for its collaborative, commercially grounded approach to IP, and this ranking is a reflection of that continued success.
25.06.2025
G1/24 - Small, But Perfectly Formed?13.01.2025
Protecting IP in agricultureOtherLess related knowledge
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