Modern technologies and advancements in product design and manufacturing contribute to our being able to lead a more sustainable and improved lifestyle. These in turn are increasing both the expectancy and quality of life we are able to enjoy as consumers by combatting health challenges and diseases, improving diagnostics and developing new therapies.
Never before have health, fitness and wellbeing been so heavily promoted and omnipresent within our everyday lives, thanks to technology, social media and our access to data. It is now possible to measure, compare and contrast almost every component of our mental and physical wellbeing with the potential to live a longer, healthier life.
The boom in wellness, fitness and healthy industries have led to a significant increase in the level of intellectual property that has been developed as a result of such products and services. Competition and a captive market have seen real growth in creativity, innovation and inventiveness in this space with businesses having to evolve and adapt to customers’ ever-changing requirements.
The availability of products and services fed by real-time data, feedback and comparison has meant that businesses are constantly looking for a unique point of difference in an increasingly crowded marketplace where significant opportunities for return on investment exist.
Businesses within lifestyle and wellness sectors are driving innovation based on research, development and scientific and technological advancement. This allows for the continuous improvement of products and services available for consumers seeking to improve their health or lifestyle.
Our team of skilled and accomplished patent and trade mark attorneys assist our clients in the lifestyle and wellness sectors to protect their creations as well as safeguard the time and capital invested in developing new technologies.
We have extensive experience in providing strategies for start-ups, associations, luxury household brands, fashion designers and retailers. Our attorneys specialise in the drafting of design, patent and trade mark applications to help businesses protect, promote and enforce the valuable intellectual property assets and rights created from their work.
Our working relationships with some of the world’s foremost luxury brands means that we have a substantial knowledge and evidence base to support efforts to defend the reputations of world-famous brands, both online and in the real world.
Keltie is here to help clients to maximise and maintain the value of their creativity with expert advice, application search and filing and protecting your interests with rigorous enforcement processes, should the need arise.
Keltie’s work in the lifestyle and wellness sectors includes:
Clearance and due diligence searches
Branding assessments and protection
Invention harvesting and patent application preparation
Portfolio management, enhancement and strategic development
Advising on infringement, enforcement and passing-off
Domain name and online enforcement
Trade secret management
As well as our sector-experienced teams who continually work with lifestyle brands, Keltie has industry-leading attorneys in biochemical sciences, life sciences and branding who ensure that the scientific aspects of any particular health or wellness offerings are identified and protected.
Our approach focuses on putting together the best team of attorneys for your business’ needs from our diverse talent pool to ensure your intellectual property portfolio is planned, executed and maintained to the highest standards to safeguard your rights.
24.03.2021IP in the food industry
From accommodating increasing demand to creating a sustainable food supply: innovation will be key in addressing the food industry's many challenges. How can that innovation be protected and exploited?