Partner
Chartered Trade Mark Attorney
UK Design Attorney
BA (Law), Catholic University of Milan
CTMA
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Manuela's substantial trade mark practice ranges from clearance searches and prosecution, due diligence projects, oppositions and other contentious matters, negotiations and IP focussed contracts. She manages a significant number of worldwide trade mark portfolios being responsible for their overall strategy. Her client base and experience cover a broad spectrum of industries, but in particular, sports, pharmaceuticals and fashion.
Designs and domain name/online brand enforcement matters have become an increasingly important part of Manuela’s practice in recent years with Manuela advising high profile brands on tackling online infringement and assisting them on devising and implementing design protection strategies.
In 2013 Manuela founded Keltie's Sports Trade Mark Practice, which she heads. Manuela brings to this practice a wealth of experience built over the years in representing and advising trade mark owners in the sports sector. Her involvement with sports clients almost on a daily basis has enabled Manuela to develop a specific sensitivity for issues relevant to this industry, which informs her approach to advising sports clients.
On the topic of trade marks in sports, Manuela has written numerous articles including: https://www.lawinsport.com/topics/item/non-traditional-trade-marks-in-sports-an-eu-perspective and taken part in many presentations, including the podcast https://www.lawinsport.com/more/podcast/item/trade-marks-for-sport-events-how-wimbledon-secured-their-colour-mark.
Manuela is frequently invited to present at International conferences. Her many speaking engagements include a presentation to INTA Europe in Madrid in February 2020.
Manuela has been educated in Switzerland and Italy and she is conversant in a number of European languages (Italian, French, German). In 2005, she qualified in the UK as Chartered Trade Mark Attorney. She is also a European Trade Mark Attorney and a Member of the Chartered Institute of Trade Mark Attorneys (‘CITMA’) and has been a Partner of Keltie since 2011.
What people think about Manuela
The Legal 500 2015 described Manuela as "highly knowledgeable and skilled".
The World Trade Mark Review 2019 - which ranked Keltie in Tier 1 (highly recommended) – stated that Manuela is a "Design and sports connoisseur who ‘gets her clients, so it’s not just a case of ‘here is the advice’, but ‘here is the advice and how you can implement it to achieve your commercial goal’. She has excellent diplomatic skills, which is great for when you have an aggressive party on the other side of a matter.” The Tier 1 ranking in this directory was confirmed in the 2020 edition, in which a client’s accolade endorses Manuela’s commercial approach to problem-solving: “Manuela Macchi ‘always gives thought to alternative ways to solve an issue, even if that means she does not gain financially’.”
The World Trade Mark Review 1000 2023 - stated that “Manuela is a technical expert who thoroughly understands the intricacies of her clients’ businesses and always responds promptly, fully and in a digestible manner. Her depth of knowledge, commercial awareness and experience are exceptional. Manuela is a pleasure to work with.”
In 2021, Manuela was listed as an IP Star (Trade Marks) by the Managing Intellectual Property IP STARS publication. In 2022 Manuela was recognised as an IP Star by Managing Intellectual Property for the second year running.
11.05.2023
Challenges in registration of 3D and Pattern MarksA recent seminar hosted by Keltie highlighted the difficulty of registering shape and pattern marks based on inherent distinctiveness, as well as (for EU trade marks) the challenge of proving acquired distinctiveness through use throughout the EU. To be accepted for registration as inherently distinctive, a shape must diverge significantly from the norms and customs of the sector concerned and be capable of functioning as an indicator of origin. During the seminar, Keltie’s trademark attorneys discussed five recent EU and UK cases that illustrate how this test is applied in practice, while guest speaker Andrea De Gaspari of De Gaspari Osgnach in Padua (Italy) explained the Italian, EU and US proceedings in the MOON BOOT case.
10.08.2022
Protecting NFTs and cryptofinance services as trade marksThe EUIPO recently published new guidance on the classification of trade mark applications for non-fungible tokens (NFTs). This guidance is helpful as we are seeing many filings in this area; however, further clarification may be needed.
11.01.2023
What is a trade mark?OtherLess related knowledge
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