Intellectual property should support your business strategy, not operate separately from it. Keltie provides commercially focused IP strategy and consulting services to help businesses understand their intellectual property, make informed decisions and use their IP to support growth, investment and long-term commercial objectives.
Our attorneys combine technical, legal and commercial expertise. We take time to understand your business, technology, markets and priorities before recommending a practical approach tailored to your needs.
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An effective intellectual property strategy identifies the patents, trade marks, designs, copyright, trade secrets and know-how that matter to your business. It also establishes how those assets should be protected, managed and used to create commercial value.
Keltie works with organisations at every stage of development, from start-ups building an IP strategy for the first time to established international businesses reviewing complex portfolios and global IP practices.
Our IP strategy and consulting services can help you:
Our advice is clear, proportionate and focused on the issues that matter most to your organisation.
Understanding your current IP position is often the first step towards developing an effective strategy. An intellectual property audit provides a structured review of the IP owned or used by your business, helping you identify important assets, gaps in protection, ownership issues and commercial opportunities.
We also provide focused IP portfolio analysis for funding rounds, mergers and acquisitions. This can help founders, investors, buyers and advisers understand how an IP portfolio supports the underlying business, highlight issues that may affect a transaction and present the IP position clearly during due diligence.
Our analysis can cover patents, trade marks, designs and other intellectual property rights, as well as innovation pipelines, ownership arrangements and the relationship between the portfolio and the company’s products, markets and growth plans.
The right IP strategy will depend on the size, structure and ambitions of your business.
For start-ups and scale-ups, we can develop a practical, proportionate IP strategy that supports innovation, investment and growth. This includes helping you decide what to protect, when to act and where to focus your budget.
For established companies and international organisations, we can review and refresh an existing IP strategy. This may involve identifying inefficiencies, rationalising portfolios, improving governance and ensuring that IP activity remains aligned with changing commercial priorities.
Our support can evolve with your organisation, providing strategic input as your products, markets and business objectives change.
Keltie’s IP consulting approach is practical and commercially driven. Our attorneys bring together deep technical understanding, specialist IP expertise and insight into the commercial decisions businesses face.
Why choose Keltie for IP strategy and consulting? Keltie combines extensive in-house experience with unusual strength in depth across patents and trade marks. Eighty-five per cent of our patent partners and directors have secondment, in-house or prior industry experience. This gives them first-hand insight into how IP decisions are made within businesses, enabling them to provide practical, commercially focused advice that takes account of budgets, internal priorities and wider business objectives.
Our trade mark team is also one of the UK’s largest and most active specialist practices - roughly a third of our partners operate in the trade mark team. This gives clients commercially informed advice backed by a broad, senior team, rather than expertise concentrated in only a few individuals.
We do not look at intellectual property in isolation. We consider how your IP supports your business model, competitive position, investment plans and wider commercial strategy.
Whether you need a focused IP audit, support during a funding round or transaction, or a broader intellectual property strategy, we will provide clear recommendations and prioritised next steps. Our aim is to help you make confident decisions, manage risk and obtain greater commercial value from your intellectual property.
IP consulting is strategic advice that helps a business identify, protect, manage and use its intellectual property effectively. It considers how patents, trade marks, designs, copyright, trade secrets and know-how support the organisation’s wider commercial objectives.
Unlike advice relating to a single IP application or legal issue, IP consulting takes a broader view of the business, its markets, products, risks and growth plans. It may include developing an IP strategy, carrying out an IP audit, reviewing a portfolio or preparing the business for investment, due diligence or a transaction.
An IP strategy is a structured plan for identifying, protecting and using intellectual property in a way that supports your business objectives. It helps determine which assets are commercially important, what form of protection may be appropriate and where IP resources should be focused.
You may benefit from reviewing your IP strategy when raising investment, launching new products, entering new markets, expanding internationally, restructuring the business or preparing for a merger, acquisition or exit. An established business may also review its strategy periodically to identify inefficiencies, risks and opportunities.
An IP audit examines the intellectual property a business currently owns, uses or relies on. It can identify assets, ownership issues, gaps in protection, risks and commercial opportunities.
An IP strategy uses that understanding to establish how the business should protect, manage and use its IP going forward. An IP audit can therefore provide the foundation for developing or refining an IP strategy.
Services you may be interested in
Decades of experience as attorneys, engineers and scientists in industry and research underpin the approach of our patent team. We are resolutely commercial and take time to understand your technology and your business.
Keltie’s patent attorneys are skilled not only in patent searching, but in interpreting the output of a patent search, and in helping you understand what it means for your technology and your business.
Why file a patent application? Patents can serve multiple purposes during their lifetime. They grant the owner a period to enjoy the exclusivity of their invention before others can use it. They give the owner powerful rights recognised in law to prevent infringement. But they are also valuable intellectual property which can enhance the ability of the owner to exploit their technology commercially through licensing or sale of the invention.
A key reason to invest in patent protection is to prevent others from copying your innovation. The patent system is intended to allow you, as a creator, to enjoy exclusivity around your technology for a set period of time. Patents allow you to leverage that exclusivity in order to develop your commercial position.
What is the Patent Box? Patent Box is a tax incentive scheme designed to encourage innovation within the UK. Introduced in 2013, it is a government-backed initiative whereby company profits which are derivable from patented technology are taxed at a lower rate than standard corporation tax. The system is intended to provide a strong and supportive environment for innovation within the UK.
The attorneys in our Trade Mark Group are among the leading brand protection experts in the UK and Europe. Through our associate network, we coordinate brand protection all over the world. The Group comprises multi-lingual European and UK trade mark attorneys with backgrounds in law, engineering and business. Their expertise extends through the full lifecycle, from searching and filing through to opposition and litigation, including enforcement and appeal. The Group also has vast experience in online enforcement.
Before you start using a trade mark, it is good practice to conduct a search to check that the trade mark is free to use. Conducting this type of search can be challenging because there are so many trade marks in use across many different fields of commerce. This makes it difficult for people without trade mark qualifications to navigate other brand-owners’ rights, and avoid or manage potential conflict.
How to file a trade mark The trade mark filing process can be relatively straightforward. In theory, all an applicant needs to do is access the relevant trade mark website, enter the word they wish to create a mark for, add the relevant goods and services to apply to the mark and pay the fee.
What is trade mark protection? Trade mark protection is a means of securing a monopoly right in a word, logo, shape, colour or sound that acts as an identifier of origin, allowing consumers to immediately determine the source of the goods or services offered under that particular trade mark or brand.
Registering a trade mark does not automatically prevent other parties from filing applications for identical or similar marks. In many countries, responsibility rests with the trade mark owner to identify conflicting applications and decide whether to act. In the UK and EU, for example, trade mark applications are not refused solely because they conflict with earlier trade marks. It is generally for the owners of those earlier rights to oppose conflicting applications.
Keltie's attorneys have an unusual wealth of expertise and experience in design rights. We help clients protect their designs, exploit their rights and mitigate risks.
If you are launching a new product there is a risk that it will infringe third party design rights. You can reduce the likelihood of costly conflict down the line, or at least be better informed of potential risk, by conducting a design search and clearance assessment before product launch. To do this, we search for relevant earlier rights - both registered and unregistered designs - help you assess the risk these pose to you, and guide you in any action that you might take to reduce and mitigate risk.
To protect your design with a registered right, a formal application must be made to the appropriate IP office. Obtaining a design registration is relatively quick (a matter of weeks or months in the EU and UK), which can be very useful for creators because it means rights and therefore protection can be granted swiftly.
As the owner of a design right, you are able to take action against another party if they market a product that is too visually similar to yours, without your permission. If their product is identical to your design, or if it differs in some ways but the impression the consumer takes from their product matches your design, you may be able to take action.
Counterfeit products, copycat websites, impersonation accounts and other forms of online brand misuse can damage revenue, reputation and customer trust. Because harmful activity can spread rapidly across multiple platforms and territories, manual searches alone are rarely enough. Keltie combines AI-powered detection technology and scalable enforcement with the strategic oversight of experienced trade mark attorneys. We help clients identify potentially harmful activity, prioritise the issues that matter and take proportionate action to protect their brands. Technology provides the reach; our attorneys provide the judgement.
Your brand may be used across websites, marketplaces, social media, company names, domain names and official registers. Identifying potentially harmful activity early can give you more options to protect your intellectual property, customers and reputation.
A domain name that copies or closely resembles your brand can be used to divert customers, impersonate your business or support misleading online activity. Such domains may be registered long before they are actively used, making early detection an important part of an effective online brand protection strategy.
A newly registered company using a name identical or similar to your brand can create confusion, disrupt commercial activity or signal an intention to trade on your reputation. Registering a company name does not in itself give a right to use that name as a trade mark, but the registration may still need to be addressed.
The attorneys at Keltie join forces with Customs Authorities, Border Forces and Online Enforcement Agencies to tackle infringement and counterfeiting head-on. Counterfeit goods pose a significant threat to the reputation of brands and unsuspecting consumers through a wide range of sectors.
Intellectual property should support your business strategy, not operate separately from it. Keltie provides commercially focused IP strategy and consulting services to help businesses understand their intellectual property, make informed decisions and use their IP to support growth, investment and long-term commercial objectives.
People who work in this area
Gemma delivers strategic and commercial IP advice to a large variety of organisations ranging from large multinationals and universities to SMEs and start-ups. Gemma has significant senior in-house experience which is invaluable to her IP consulting work in which she guides her clients through all practical, commercial and strategic IP matters.
Richard is a highly experienced patent attorney working across a range of high-tech fields, with particular interests in cryptography, telecommunications, artificial intelligence, and quantum computing – the more complex the technology, the better. His practice is split between large corporate clients and start-ups and scale-ups, and his primary motivation is to make sure that his clients obtain, maintain, and use their intellectual property in the way that makes the most commercial sense for them.
Sectors we work in
Materials science and the technologies involved in manufacturing processes underpin almost every element of technological development. The function, quality, longevity and financial value of products are all impacted by their material make up and the mechanisms involved in their production.
No matter what your product, aesthetics are invaluable. They are the first impression of a product: the contours, shapes, colours and textures that catch our eye as we see, use and interact with it. Not only does a distinct aesthetic have its own value, but it can enhance function, reinforce brand recognition and loyalty, and drive consumer choice.
Keltie's AI patent attorneys protect innovation across the full artificial intelligence stack, from machine learning architectures, training methods and foundation models to the AI-enabled products transforming every industry.
Branding has a key role to play in any industry. Brands are the flags that fly on behalf of a business or product. They are an identifier of origin that allows consumers to recognise where their products or services are coming from, so it is crucial that those brands resonate with consumers. They must also be kept free of problems that inhibit their ability to be the vehicle that drives a business.
Whether it is the development of novel materials and compounds, or the improvement of industrial processes to make them cleaner or more productive, chemical sciences underpin many of the aspects which are key to addressing the challenges of the 21st century. The diversity of innovation in chemistry is vast, with industry-leading companies combining resources and skills to create new products designed to solve problems and enhance our understanding.
Engineering inventions can be found in hugely complex products, or deceptively simple creations. They can encompass almost any field of technology, and often several fields at once.
More so than almost all other scientific fields, our knowledge, understanding and expertise in biology has increased at a phenomenal pace over the past few decades. Since the high throughput sequencing power used in the human genome project was unleashed at the beginning of the 21st century, multiple '-omics' disciplines now characterise a diverse field that offers such enormous potential for medicine, food production, wellbeing and human expression.
Modern technologies and advancements in product design and manufacturing contribute to our being able to lead a more sustainable and improved lifestyle. These in turn are increasing both the expectancy and quality of life we are able to enjoy as consumers by combatting health challenges and diseases, improving diagnostics and developing new therapies.
Keltie's pharmaceuticals and drug discovery team protects and defends the intellectual property behind innovative small molecule drugs, formulations and combination therapies, from early-stage pre-clinical leads to clinical candidates and through to marketed medicines and the lifecycle that follows.
Precision medicine, also referred to as personalised or stratified medicine, is an emerging approach for disease treatment and prevention in which medical decisions, treatments and products are tailored to a subgroup of patients by taking into account the individual characteristics of each patient.
There are few greater challenges than starting a company from scratch but the rewards for taking a great idea or innovation and turning it into a successful business are substantial. At their inception, new companies grow quickly, driven by the dedication of owners and their will to make them profitable, but usually with limited financial resources. In order to become established and find a strong position within the market, startups need to attract external investment.
Sustainability or Green Technology is a hugely prominent sector as public consciousness, awareness and engagement with the ‘green agenda’ grows. As consumers, our behaviour can have a significant environmental impact and has prompted substantial strategic and financial support from national governments and the UN as they look to industry to develop sustainable solutions, products and technologies.
The rise of the internet and modern telecommunications has been underpinned by our ability to program computers to carry out complex operations. Almost every aspect of our lives has been advanced by developments in technology and software, making previously slow or complicated processes easier, faster and in some cases, cheaper.
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