Partner
Chartered Trade Mark Attorney
UK Design Attorney
BEng Civil Engineering, University of Paisley
CTMA
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Alistair joined Keltie in 1997, following two years with a Glasgow-based patent and trade mark firm. Having qualified in 1998 to become a Chartered Trade Mark Attorney, European Trade Mark Attorney and Member of the Chartered Institute of Trade Mark Attorneys, he has been a partner in the firm since 2003. Based in the firm’s London office, Alistair is co-head of Keltie's trade mark practice, specialising in trade mark, design and copyright law.
In addition to advising on general trade mark clearance, prosecution and registration matters, Alistair has considerable experience in dealing with enforcement issues and the strategic management of international trade mark portfolios. Much of Alistair's work involves advising clients on the law of infringement and passing off, representing clients in settlement negotiations, opposition, invalidity or revocation proceedings and working with solicitors and overseas counsel in representing clients in litigation matters.
He routinely prepares UK and overseas clearance and filing strategies and IP audits for clients, and has handled many 'due diligence' searches in support of corporate mergers and acquisitions. Alistair has particular expertise in representing clients with trade mark and design interests in the fields of automotives, gaming and gambling, entertainment, computer software and systems, clothing, healthcare and personal care products, finance, insurance and regulatory affairs.
What people think about Alistair
The World Trade Mark Review 2020 ranks Keltie in Tier 1 (highly recommended) and states that Alistair is “efficient, proficient and knowledgeable, he is a great mix of personable and commercial. He works across a wide range of industries, excelling in gaming, entertainment, software and healthcare matters especially”.
The 2016 to 2023 editions of Chambers and Partners, have consistently ranked Alistair in Band 1 of Trade Mark Attorneys UK-wide, with the 2020 edition stating that he is "a trade mark and designs expert recommended for all registry and portfolio management processes, and is additionally experienced in litigation support for UK and US claims. His recent experience includes advising gaming, entertainment and healthcare sector clients”. The 2023 edition says "Alistair Gay is a very experienced trade mark attorney who is very popular among clients.".
Alistair is listed as an IP Star (Trade Mark Prosecution) by the Managing Intellectual Property IP STARS publications 2016 to 2020 and is listed as a Global Leader in World Trademark Review’s Global Leaders 2019 and 2020 publications.
The World Trade Mark Review 1000 2023 stated “Alistair has all the attributes that a top attorney needs. He is very experienced, has a great understanding of the brands that he works with and, crucially, he has a winning mentality.”
25.01.2021
5 minutes with Alistair Gay: working at Keltie.Alistair Gay, Partner at the firm who joined over twenty years ago, shares his thoughts on what makes Keltie special.
05.07.2021
Ten differences between UK and EU registered designsSince Brexit, EU registered design protection no longer covers the UK. As a result, many design owners and IP practitioners have found themselves filing UK designs for the first time. Are you up to speed on UK practice? Here's a quick-glance guide to the key differences between the EU and UK design systems...
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