Trade Marks and Easter

Hopping to Protect Brands

As the Easter season rolls around, shelves fill with chocolate eggs, bunny-shaped treats, and festive branding that is instantly recognisable. Behind many of these familiar products are powerful trade marks. These are an essential tool in protecting the identity and value of seasonal products (and non-seasonal!).

Protecting Inventions

While preserving biodiversity

Investing in biodiversity conservation and research is not just environmentally responsible—it's medically strategic, as each species lost represents the permanent erasure of unique biochemical compounds that could hold the key to treating current and future diseases. Understanding biodiversity also impacts diverse fields such as animal and plant breeding, agritech and public health.

Generative AI and the Race for Patent Protection

Insights from WIPO’s Patent Landscape Report

The rise of generative AI has sparked a surge in patent filings in this field. In her latest article, Amelia Ross explores key insights from WIPO’s Patent Landscape Report on generative AI, including which companies and countries are driving this explosion of innovation.

Protecting innovations through patents

IP and Space

The space sector has seen remarkable advancements in recent years, with innovations spanning propulsion systems, life support technologies, advanced navigation, telecommunications, and space farming.

Deceptive Trade Marks

When Branding Crosses the Line

This article explores the dangers trade mark owners may face if they adopt a deceptive trade mark and the lessons they can learn from the recent EU Board of Appeal (BoA) decision on the use of the mark TUNA for food products and retail services.