Strategic advice
IP strategy must fit with the overall commercial objectives of a business. Our attorneys work with their clients to identify what needs to be done, and to help them to do it. This may include identifying what type of IP is most appropriate; which countries should be covered; whether external investment will be required to take the product to market; whether there is a need for assistance with funding; and whether there are licensing opportunities. Our emphasis is on how IP can best become an asset to the business while minimising the costs involved.